Qlik are continuing to improve their offerings in the BI space with the latest version of Qlik Sense Enterprise.
It now offers out of the box connectors to a number of web based data sources (including SugarCRM) alongside the more traditional database connectors.
This continues the trend of organisations utilising all available data, both internal and external to the business, to help make better decisions.
To really make the most of these insights, the next step is to present them employees in context, to help them be as informed as possible. Integration with a CRM platform is key, as this typically holds the customer record and surfacing these insights in context with that particular client. This will lead to much improved customer service and experience, allowing organisations to differentiate themselves from the competition in an increasingly competitive landscape.
Bolsters data preparation, ease of connectivity to Web-based data sources Qlik Sense offers improved capabilities for business users to load, transform, and enrich their data without the need for complex scripting. Qlik has a new, innovative, patented, user experience which makes finding and taking advantage of associations in multiple data sources a fun and engaging experience. Now dates are automatically recognised and broken down into discrete fields for analysis, and a new user interface for calculated fields – with auto-complete – allows users to easily create derived fields and transform data. In addition, Qlik now directly offers broader connectivity options to more Web-based data sources, including Twitter, Facebook, and Google, as well as cloud-based applications including Microsoft Dynamics CRM and SugarCRM.