SugarCRM co-founder and CMO had some great ideas expressed in his recent CMS wire byline. The article discusses how almost all industries are being disrupted, and how companies can attack disruption head-on by focusing on the customer.

After all, aren't customers the key to everything? Without customers, no matter how modern or digitized our business - the end result is failure. 

A CRM system, one that is highly flexible and adapts to the speed of modern business, can be a huge asset in combating disruption. And at the end of the day, isn't it less about "disruption" and simply about aligning our business operations with the current state of reality? 

A digest version of Clint's 4-step guide to battling disruption follows: