One trend in marketing that has no signs of slowing is more and more original, engaging content coming out of unsuspecting marketing arms of diverse brands.
Example below: Budweiser has no problems with visibility. You'd think.
But as more and more micro-brews and specialty alcoholic beverages hit, and disrupt, the youth buying market - the beer giant knew it had to change how it engages younger audiences.
So, among other more blatant ad messages, Budweiser is sponsoring creative, original content that appeals to younger, hipper, discriminating individuals.
It is strong lesson, that great content - even if it does not seem directly connected to your products or services - wins in this new age.
How are you leveraging great content towards connecting, engaging and being seen as positively different - in your market?