Thought it interesting that an article about Salesforce's potential acquisition of Twitter was called "Twitter: Salesforce or the Abyss"

I mean, what's the difference really?

Twitter would not thrive under a company like Salesforce, as noted below - it has never really scored on any M&A deal, and doesn't have the profits or operating cash flow to invest to make Twitter a hot platform for advertisers and brands again. 

What Salesforce would get, in my opinion, is user information on millions of people. That's both identities AND interests - which could fuel it's currently less than compelling Marketing Cloud AND Einstein offerings. 

But at what cost? At around $15bn Salesforce would be taking a huge gamble - and numbers show focus on its core CRM products would go farther to continue driving demand than edge areas like analytics and B2C marketing.