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Andrew Staples

Senior PR Manager at SugarCRM

Palo Alto, United Kingdom

About Me

Leader of the worldwide PR programCollaborate with the PR team in all global regionsDraft press releases, blog posts and thought-leadership contentPrep SugarCRM executives for press interviewsDevelop relationships with SugarCRM customers to tell their story to the media.Day-to-Day management of our PR agency in North AmericaManage the social media team

Andrew Staples's Passles

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Yoga Pants and CRM

Lululemon had a tough quarter, so it warms my heart that the company has decided to focus on CRM to improve its online sales. 


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CRM has come a long way, still must get better

CRM for an enterprise is shifting from a view of “systems of transaction” into “systems of engagement.” This means organizations are...

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