Edit Profile
Veronica Mikhail, Senior Director of Marketing, APAC and Japan, SugarCRM

Veronica Mikhail

Senior Director of Marketing, APAC and Japan at SugarCRM

Sydney, Australia

About Me

My passion is for developing ahead-of–the-curve customer experience and engagement strategies that drive business growth. My forte is creating multi-touch marketing and communications programs for customer acquisition, experience and retention. This work spans key Marketing disciplines including business strategy, brand strategy, smart analytics, design, digital strategy and implementation, social strategy, public relations and communications strategy.

The success of my work is multiplied if there’s a strong partnership between Marketing, Sales and Service, and I’ve enjoyed mentoring, building and leading teams in these areas, aligning focus and energy behind common goals. As a Marketing leader I’m a calm problem solver with an analytical and strategic outlook that’s refreshingly grounded in practical programs with measureable business outcomes. Needless to day, my work demands extra-strength project management and relationship building skills.

Nobody wants to be bored! My fresh approach cuts through the sea of marketing clutter to get the business message across loud and clear. My work is social by design, to drive high levels of engagement in today’s connected customer universe.

Over the past 16 years I’ve held Marketing leadership, strategy and execution roles across APAC, Japan, EMEA and North America. Most of my experience has been working with global, enterprise-focused brands in IT, Consumer and FMCG, but I’ve also helped smaller IT businesses to build their brands and generate demand, so I have an in-depth understanding of both Enterprise and SME technology sales cycles.

As a free user, you can follow Passle and like posts.

To repost this post to your own Passle blog, you will need to upgrade your account.

For plans and pricing, please contact our sales team at sales@passle.net

Sorry, you don't have permission to repost or create posts.

Repost successful!

View the repost

Repost successful!

Your repost is currently a draft. Review your repost and request approval.

Something went wrong whilst reposting - please try again.

Sorry - this is not an option. This post already exists in the Passle you have selected.

Try reposting to another Passle.